Corporate News and Tips

Essential Tips on Making Online Marketing Work for Your Business

marketing-strategy

If you thinking to start your entrepreneurial journey, read and act about the tips to utilize online marketing success for your business.

In today’s era where jobs are difficult to come by and competition is high, more people nowadays thinking of shifting from a typical employee mindset to an entrepreneurial one. Thinking of owning their own time, executing a remote work schedule, and creating their own direction and opportunity are only three of the numerous benefits of being an entrepreneur and owning a start-up business. However, the journey is not uphill all the time.

Same as our business, there is no such thing as an overnight success. There are many challenges to overcome when you’re starting out, two of which are scaling your venture and turning a profit. One of the best ways to achieve this is through marketing. We can maximize our marketing potential by also putting your business on the internet to make a difference vs. other forms of marketing.

Now using online marketing allows businesses to grow through by using the internet to make sales. Marketing is also measured via web analytics, to allow entities to conduct market research, and from there, gather market insights to be used for online marketing campaigns.

Use on-demand information to create a strategy
On-demand information allows you to gather market insights for your marketing plan. Online metric tools such as Google Analytics provide businesses with this information. If you have XXX sales in a day, Google Analytics can show you that percentage (%) sales came from Facebook, other percentage (%) from online publications, and the rest from blog links. This will give you numerical proof that the best way to increase sales is to focus on Facebook as your primary channel for marketing.

Use content marketing that is relevant, timely, and unique
Use the three together and your content will be a triple threat. Relevance provides value; timeliness strengthens your presence by following trends; and uniqueness creates a monopoly of information by becoming the go-to resource.

If you’re at a loss on how to meet the above criteria, below are specific examples on how to creating and specializing content:

Relevance: If you’re creating a write-up for a restaurant or any establishment, include the, address, numbers, prices and pictures rather than describing how was your experience dealing with them.

Timeliness: An example of this is providing live stream or live tweet updates of an anticipated sports game. Not everyone can watch the game in the arena or has premium cable, so these people will be looking for the above-mentioned (e.g. both Rappler.com and NBA.com is doing this practice when they important events).

Uniqueness: if you are a travel writer, you can create a monopoly of information by targeting less-travelled destinations (e.g. write-up of a hidden beach shore in Luzon vs. Boracay review)

Align distribution channels for your brand

Online marketing is not only limited to Facebook as many people think so. There are online publications, blogs, content aggregator websites (e.g Reddit), visual-centric platforms (e.g. Pinterest), Multi-media platform (e.g. YouTube!) and other mobile-platforms among others.

Latest social media update: Facebook introduces new shopping features
Facebook has been testing all kinds of ways to get people to buy stuff on its platform, and it added yet another feature.

Facebook has now a new feature that lets’ you buy stuff from its platform directly. The company’s latest feature involves transforming News Feed ads into a “virtual store window for advertisers”, and a dedicated “Shopping” news feed.

The new feature is triggered when people clicked an ad – they will see a fast-loading full-screen store window where they can browse through a variety of product, before going to the retailer’s website to purchase.
Because final payments aren’t made on Facebook, the company isn’t competing directly with advertisers’ existing e-commerce platforms.

Always Open your Strategy for Changes

Online marketing is both challenging and rewarding, as more business uses this method, you marketing effort has a chance not to succeed. If your marketing plan doesn’t work today, it doesn’t mean that your strategy is not working. As marketing is continuously changing you just always remember to open the opportunity to TEST! TEST! TEST! What is the most effective marketing strategy for your business?

The four steps above, accompanied with dedication, discipline, and hustling, will help steer your business forward.

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