If you’re already on social media, you know it’s a valuable tool for reaching new customers. But to get the most out of your social media marketing, you need to take that next step to get your fans and followers to join your email list. This way you can reach them where they go every day — their inbox.
But the big question is: how do you actually get the people who follow your updates on social media to share their information with you, and opt-in to join your email list?
Here are the eight (8) tips for growing your email list on social media:
Make it Visible
If you’re already creating and sending emails to your subscribers, make sure to take that extra step to share them on your social networks. This will give the fans and followers who haven’t joined your email list the opportunity to see the great content you’re already sending out. When they click-through from Facebook or Twitter, they’ll be able to read your emails and also have the ability to sign up, right from the emails you send out.
Use a Simple Sign-Up Form
As the golden rule in getting leads are the simpler and lesser the fields, the better in getting sign up. Businesses of all sizes should set up a simple email sign-up form on their social channels to make it easy for your most invested fans to easily subscribe to your list.
Make it Convenient
After sharing your emails on social media, you want to make it easy for people to sign up for your list. One of the easiest things you can do is to add a sign-up link to any email you share on social media. If people like what they’re reading, they’ll be able to join your email list. You can also add a link to your sign-up forms to any of your social media bios. That way, any time someone finds you on social media, they’ll have the option to join your email list.
Make it Valuable
If you want fans and followers to take the next step to join your email list, you need to give them a compelling reason to do so. Make sure they understand the value of connecting with you outside of how they’re already connected with you on social media. One of the best ways to do that is to offer an incentive for people to join your email list. This could be something like an exclusive offer for fans to sign up, or it could be a free downloadable resource with helpful information for the people on your list.
Make Preview Content Exclusive in Social Channels
Many businesses create premium content they offer for free once a person signs up for their email list.
If you have eBooks, white papers, infographics, long-form articles or other premium content you give away, apply each one with an email sign-up form landing page to generate subscribers from that content.
Also tweet, post and share excerpts of content from your premium resources on Twitter, LinkedIn, Facebook and Google+ to drive interest and traffic to the landing pages that gate them. Always include a visual component to these updates to ensure you’re receiving the most clicks, engagement and traffic possible.
Use concise, intriguing and informative copy in your social updates, as well as a link tagged properly with Google Analytics UTM parameters to track which social media networks drive traffic to your lead generation resources.
Share an Incentive for Newsletter Sign-Ups
Incentives often help when it comes to driving more email sign-ups for your list. A little push is the only thing some people need to take action and subscribe.
Many ecommerce stores give shoppers 10-20% off a purchase when they sign up for their email list. A discount, exclusive content, a free sample, a special thank-you, a coupon, etc., are all things your business can share on social media to encourage people to subscribe to your email list.
Be sure to include an image and a strong call to action when posting about one of these incentives.
Host Webinars to Gain Subscribers
Hosting a webinar about your business or industry is an engaging way to share the human side of your business by presenting a person from your organization to discuss a relevant topic with your audience.
One of the goals of a webinar for your business is to capture leads in the form of email subscribers.
Use social media posts to drive traffic to these sign-up forms and your email list will grow.
Hold a Contest, Sweepstakes or Giveaway
One of the most effective ways to build your email list using social media is by using contests, raffles and giveaways. Many marketers’ host contests and similar promotions to grow their following on Facebook, Twitter, Instagram and elsewhere, but one of the main goals of these promotions should always be to increase your email subscribers.
Facebook contests are the most predominantly used promotions in social media as compared to other channels, since the platform is the most customizable and more popular for promotions.
Your business can host a Facebook contest either on an application tab or on your Facebook timeline. However, if you’re hosting the promotion on your Facebook timeline, it’s next to impossible to collect emails. Hosting your promotion from a Facebook app is the best approach for the purpose of increasing email subscribers.
But at the end of the day, it’s really about letting people know that there’s real valuable information in the emails you send out. So, really set the stage and let people know what they’ll be receiving when they join your list.
Continued growth of your email subscriber list plays a vital part in the success of your business. The tips in this article will help you reach out to the people who already follow you on social media to increase the rate of new subscriptions.
If you have any other tips, feel free to comment below and let’s start the discussion.